creative strategy
PointsBet
How can PointsBet stand out during March Madness and connect with its most valuable audience, professional bettors that know more than the average sports fan?
CHALLENGE
Our audience is always right. When he bets it is not arbitrary or a risk, he wants to prove to everyone, including himself, that he is always right.
INSIGHT
BRIEF
Help him outsmart the madness.
IDEA
The chaos of March Madness comes with unforseen factors that even the algorithms miss out on. Like… a player’s fatigue, or a weird vibe among the team.
What if we gave our audience a leg-up in live betting with behavioral insights from the court?
Courtside Translators
PointsBet partnered with behavioral analysts and an NCAA champion, Carlos Boozer, to provide bettors with human insights that even the algorithms cannot pick up on.
This campaign increased PointsBet’s handle by 105%.